Marketing That Book

Many days, I like to wax poetic about the things I have learned from my adventures in writing. Today, I want to do some learning.

I have learned a lot about marketing a book online, and I have some ideas about marketing one in the offline world. But, I’m hoping to gather some great tips from other writers to help my readers create their own marketing plans.

Each book and each author will have his or her own marketing needs, but we can all learn from each other’s experiences. Please share those in the comments, with an eye on these three questions:

  1. What was the biggest marketing mistake you made?
  2. What marketing idea gave you the most success? Did you expect it to be as successful as it was?
  3. If you could pick only one element to include in your marketing plan, what would it be?

I’d like to gather the comments into a free white paper readers can download. If you include your URL with your comment, I will make sure the paper includes that link. I am also happy to give you a copy of the paper once it is complete so that you can include it in your resources for writers.

Thanks! I can’t wait to read your comments.

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